Strategic Plan
In the year 2002, AAUW Palo
Alto is an increasingly active, diverse, visible community force committed
to education and equity for women and girls.
Achieve high visibility
resulting in AAUW Palo Alto being a household name within the local community
- Launch branch web site
by June 2000, and maintain currency of information on a monthly basis
- Create a conference (chat
room) on Neighborspace by June 2000, and actively moderate the discussions
on an on-going basis
- Beginning with the 2000-2001
membership year, hold at least 50% of all branch program events in coalition
with other organizations
- Hold at least one program
event on Stanford campus each year
- Create a budget line
item for publicity; develop an advertising campaign including media targeted
to specific ethnic groups by December 2000 and start to implement the plan
the following year
- Sponsor at least one
community service or volunteer activity in 2000, and continue to expand it
every year
- Continue to host at least
6 local Cable TV shows each year, and capitalize on these programs through
branch program and community events
Recruit and
maintain an active and diverse membership resulting in measurable increase
in diversity among the membership
- Hold a working meeting
with the Women’s Leadership Alliance by June 2000 to increase our skills in
creating alliances and coalition partnerships
- Conduct at least one
activity with the Stanford International Center each year
- Use the AAUW intern recruitment
program to recruit at least one Stanford undergraduate student to assist with
branch projects each year
- Identify and build coalition
partners that meet at least one of the criteria in the AAUW diversity statement,
and hold at least one joint event with these partners each year
- Develop a Leadership
Plan by January 2000; implement the Leadership Plan and continue to review
and update it each year
- Develop a membership
recruitment campaign by December 2000 and start to implement the plan the
following year; focus the membership campaign on our mission and vision statement
and target underrepresented groups
Further our
mission of education and equity through support of AAUW EF, LAF and Public
Policy program
- Coordinate at least one
public policy letter writing campaign each year
- Hold a bi-yearly voter-education
campaign
- Actively co-sponsor multiple
issue and candidate forums with the League of Women Voters each year
- Conduct a Tech Check
assessment on the Palo Alto Unified School District and schedule a presentation
to the Board of Trustees by June 2001
- Develop a plan for increasing
visibility to women’s history in the PAUSD curriculum by June 2001, and start
to implement the plan the following year
- Sponsor at least one
local middle school girl to Tech Trek, Science Camp each year
- Observe women’s history
month and International Women’s Day by holding a community-wide event in March
conducted in conjunction with coalition partners
- Continue to educate the
branch and community about the Educational Foundation and Legal Advocacy Fund
by publishing several articles in both the branch newsletter and local print
media each year
- Hold one LAF and EF event
each year
- Achieve per-capita fundraising
goals for both EF and LAF each year
Increase use
of technology to streamline branch operations and reduce time commitment
for board positions
- Set up e-mail distribution
lists and introduce use of e-mail for board and branch communications during
1999
- Use e-mail as the primary
board communication vehicle by June 2000, including distribution of board
agenda and minutes
- Set up listserv capability
with ISP vendor by June 2000; and actively use listserv for branch communications
- Offer option for e-mail
branch newsletter to members and initiate use of electronic newsletter by
December 2000; work toward goal of completely replacing print newsletter with
electronic newsletter by 2005
- Streamline process flow
of membership data and improve membership database capabilities during 2000,
and make data available electronically to all board members in 2001
Provide visibility
to branch leadership opportunities
- Publish monthly "Board
Spotlight" column in branch newsletter, featuring various board positions
and officer bios
- Develop an "About AAUW"
leadership brochure during 1999, update it annually, and distribute to all
new members and potential leaders
- Hold a leadership event
at least once per year for members to learn about board positions and meet
current board members
- Schedule board visits
to neighborhood and section meetings to talk about leadership opportunities
- Create a folder of all
current job descriptions during 1999, update it annually, provide copies to
the nominating committee, all board members, and potential leaders; and post
on branch web site by December 2000
Recruit new
leaders
- Elect a nominating committee
early, and start yearly leadership recruitment at the installation brunch
- Identify a potential
successor for each board position, and initiate individual contact with the
current board officer
- Bring at least one non-board
member to each board meeting
- Maintain at least a 1:4
ratio of new members and emerging leaders to returning leaders on the branch
board of directors
- Publish branch leadership
information, opportunities and accomplishments within the community and on
Stanford campus
Develop branch
leaders
- Maintain job binders
for each board position, containing current job description, the leadership
brochure, and other useful job information
- Appoint new leaders early
and provide 1-1 mentoring between outgoing and incoming board officers
- Hold an annual, facilitated
branch strategic planning "off-site" for all board members to develop strategic
thinking
- Include regular strategic
planning agenda item at monthly board meetings to develop and maintain branch
vision, strategic plan and annual goals
Provide leadership
skill development opportunities
- Prioritize AAUW leadership
training opportunities, such as District leadership training and State and
Association conventions, within the branch budget and board actions
- Actively recruit, publicize,
and monetarily support the attendance at AAUW leadership events; set and track
attendance goals for each leadership event
- Discuss convention opportunities
and AAUW activities at branch program events and publish in the branch newsletter
to develop pride in the AAUW Association
- Personally contact potential
leaders about AAUW leadership training opportunities to encourage participation
- Identify members' development
needs and cosponsor or provide workshops or study groups
- Publicize and encourage
community leadership training
AAUW
Palo Alto
P.O. Box 60653
Palo Alto, CA 94306-0653
650-299-8996
info@aauw-paloalto.org
Last updated
on August 2, 2000.
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